Episode 006 / Personalized pricing
They Know What You’ll Pay. Now They Can Set Your Price.
Personal data can help estimate what an individual consumer may be willing to pay, but not every changing price is proof of surveillance pricing.
Watch the full episodeThe system receiptIs it the price of the product—or the price of you?
Possible inputsLocation and shopping behavior
Possible outputA price, deal, or ranking
First moveCompare and document
What is happening
The public price tag can become a private calculation.
Pricing intermediaries can combine behavior and personal data with algorithms that personalize prices, promotions, or product rankings; current evidence and legal status must be stated precisely.
Read the receipts
Sources, not vibes.
Claims and rules can change. Use the current source pages and the documents in front of you.